Training
The key to successful sales is effective training
The most innovative training course is nothing but a white elephant if it cannot be delivered effectively! With Pharmacomm you can overcome the Pharmacies' restrictions on time, resources and personnel. Deliver your training on demand – AND monitor reactions!
Product knowledge is a key factor in successful sales – whether in the dispensary or in the front shop. Even when pharmacy personnel are aware of training which may be available, it can be a nightmare to co-ordinate presentations:
- Before the Pharmacy opens – participants arrive late and become flustered and nervous as opening time draws near
- During Pharmacy hours – the staff cannot all be withdrawn from their posts at the same time, leaving the Pharmacy unmanned. Training must be presented in drips and drabs.
- After the Pharmacy closes – participants are tired and want to go home. The result – poor attention, poor retention and poor outcomes!
Even more important – participants are able to work through your materials again and again. As queries or situations arise, they can access the material to refresh any aspect or repeat the entire course.
What is the Measure of success?
Apart from the obvious measure of the success of your training presentation – an increase in sales – you can attach additional, supportive materials to a training course, including questionnaires and feed-back forms.So not only are you able to offer training more effectively than ever before, but you are also able to measure the success of the trainingthrough the participants' response; starting immediately and continuing unceasingly while the training is available on Pharmacomm.
Training materials which can be hosted by Pharmacomm may include:
- written documents,
- visual materials such as banners, graphs, drawings, cartoons, etc,
- audio recordings and
- even videos!